Work | Wyeth Ward

Digital

Results:

+102% organic reach and +20% engagement YoY at Southwest Mountains Vineyards
+25% reach and +41% engagement YoY at Dairy Market Food & Events Hall

How I did it:
I repositioned social from “posting content” to building momentum. By refining brand voice, creating platform-specific content strategies, and leaning into storytelling over promotion, I transformed social channels into engines for discovery and community. Performance data guided everything—allowing us to scale what worked, cut what didn’t, and consistently show up in ways that felt human, relevant, and worth engaging with.

Results:

+191% growth in email subscribers in four months at Southwest Mountains Vineyards
$2K–$5K in revenue per email from bi-weekly international and B2B campaigns at Caspari

How I did it:
I treat email as a relationship, not a megaphone. At SMV, I built rapid list growth through intentional sign-up initiatives and layered segmentation informed by customer and purchase data—allowing content to feel timely, personal, and valuable. The strategy balanced editorial storytelling, useful information, and clear calls to action. Previously at Caspari, email was the primary global communication channel, where I oversaw high-performing international and B2B campaigns that consistently drove measurable revenue.

Results:

+65% YoY website traffic for Dairy Market
+131% YoY website traffic for Southwest Mountains Vineyards

How I did it:
I led full website redesigns with a focus on clarity, experience, and conversion—treating each site as a digital front door rather than a static brochure. From there, I layered in SEO strategy, keyword optimization, and paid Google placements to ensure visibility at high-intent moments. The result was not just more traffic, but more qualified traffic—people actively searching, discovering, and engaging with the brand.

Branding & Design

I design branding systems that are grounded in personality and purpose. Each project is built to feel intentional and cohesive, while staying true to each brand's visual identity.

My work spans:

Product labels
Websites
Logos and brand guides
Digital and print ads
Menus and brochures
Signage
Event collateral

Community-driven programming positions Dairy Market as a vibrant neighborhood hub, driving attendance growth of 200–300 guests per event and sustained foot traffic throughout the week. Through accessible, unique experiences and community partnerships, the annual programming deepens local connection, supports tenant success, and reinforces Dairy Market as a main gathering place for local residents and visitors alike .

Launched as a first-year, large-scale signature event celebrating Virginia countryside tradition, the East End Fair exceeded expectations from the start. The inaugural year sold out at 250 tickets, prompting an expanded second release that increased capacity to 350 attendees. Designed as an immersive, multi-vendor experience, the Fair established itself immediately as a high-demand, anchor event with strong audience pull and growth potential.

Large-scale activations at Southwest Mountains Vineyards fuel audience growth and brand visibility, with signature festivals and seasonal events driving attendance increases of approximately 200–400 guests per event. Designed to scale without sacrificing quality, these activations increase visitation, on-site spend, and regional awareness while reinforcing the vineyard’s identity as a Virginia destination.

Southwest Mountains Vineyards bespoke experiences are designed as immersive, high-touch moments delivered both on-site and through curated off-site activations and partnerships. From a haunted supper and ghost tour at our 1700s cabin to culinary workshops, elevated tastings with the winemaker, and nostalgic movie nights, these experiences have fostered emotional connection, repeat visits, and brand loyalty.

Events

I build experiences that people remember—and want to return to. I 2025, I've collaborated with clients and partners to concept, plan, and promote 70+ immersive events. From intimate affairs to large scale festivals, I design environments that feel intentional, welcoming, and unique.